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Shumukh, the most expensive perfume in the world.

By Audrey Bennette · Aug 24, 2025
Shumukh, the most expensive perfume in the world. picture

Country: The United Arab Emirates
Price: US$1.295 million
Notes: Amber, sandalwood, musk, pure Indian agarwood

Uniting the worlds of jewelry and perfumery, Shumukh, which in Arabic translates to ‘deserving the highest’, represents the work of artisans and craftsmen from Italy, France and Switzerland. However, the idea was conceived by Asghar Adam Ali, Founding President and Master Perfumer of Nabeel Group.

Designed to capture Dubai’s essence, the unisex three liter perfume comprises the rarest and finest ingredients from around the globe, taking more than three years and close to 500 perfume trials to perfect.

The two-times Guinness World Records-holding perfume is contained within a remote-controlled Italian Murano crystal spray bottle that is adorned with the most diamonds (3,571 in total) set on any perfume bottle. International Gemological Institute (IGI) and Gemological Institute of America-certified topaz, pearls, 18-carat gold and pure silver are also revealed within the cushioned leather case. The stand itself is two meters tall.

Akin to a storytelling masterpiece, the great Emirate is expressed through seven design elements that represent pearl diving, falconry, Arabian horses, roses, luxury and Arabian hospitality. Shumukh is not only extremely pricey but also rare, with only one bottle of this ultra-luxury fragrance existing today.

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